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Guiyang Art Center Hotel, Huiji, in the center of Guizhou Province, China, will be the first hotel of the brand

Paris, November 23, 2021/PRNewswire/-Accor, the world's leading hotel group, has one of the most diverse and comprehensive hotel ecosystems in the industry and is pleased to launch Emblems Collection, a unique global boutique hotel and Luxury resort portfolio. Emblems Collection will open a magnificent flagship hotel in Guizhou Province, China-Guiyang Art Center Hotel, Emblems Collection, scheduled to open in December 2022. It is estimated that by 2030, the luxury brand will have 60 hotels worldwide.

“Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury products. A focus of our growth and development strategy is to actively increase our most powerful product line and leading business accelerators, including luxury and Collecting brands while ensuring that all 40 brands in our global network continue to grow and develop,” said Sébastien Bazin, Chairman and CEO of Accor. "The hotels we will showcase in the Emblems Collection are hotels for travelers who appreciate high-end boutique style experiences and hoteliers who cherish the independent brands they have built while eager for the benefits of working with global partners."

With the creation of Emblems Collection, Accor is expanding its footprint in the field of series brands and will seek to replicate its success through another brand of the group-MGallery Hotel Collection. The legendary portfolio of the brand now has more than 100 boutiques worldwide Hotels. Emblems Collection will adopt a similar free-spirited approach, but will focus on the luxury sector and will showcase unique hotels that are "symbols" of its designers, demographics or destinations. The iconic elements of the brand hotel will attract stylish and smart settings, including luxurious environments, Instagram-friendly swimming pools and vibrant public spaces. The hotels and resorts that join the Emblems Collection will be divided into three categories:

Designed specifically for independent hoteliers The design of The Emblems Collection brand fully considers the needs of independent and boutique hotel owners. For those seeking to enhance the luxury status of their hotels and enhance their global image, the series of hotel brand standards are flexible, light and easy to achieve, and have the opportunity to sign a franchise agreement – ​​the only Accor luxury offering this option Brand. The new brand will encourage its hotels to retain their unique identity, which is very important for hoteliers who invest in creating a certain style for their hotels and/or markets. In addition, Emblems Collection provides direct return on investment and the opportunity to maximize revenue through direct access to the power of Accor's sales, distribution and loyalty platforms.

“For owners and developers who create unique luxury hotels or want to develop new high-end products, we provide a collective brand that can enhance the status and image of their properties through limited marketing and brand investment and a simple transition process. Said Agnes Roquefort, Chief Development Officer of Accor. "With Emblems Collection, hoteliers can use Accor's strong global distribution and supply network to immediately optimize their costs and operations, while expanding their audience from the moment they join. We look forward to working with more hoteliers Working with development partners has brought more hotels from all over the world to this outstanding collection."

Guiyang Art Center Hotel, Emblems Collection is the first flagship store of the new hotel portfolio, located in the famous art center of Guiyang. The jewel in the crown of the capital city was originally a luxurious private residence that attracted tourists with its lush landscape, vast land and peaceful and healthy atmosphere.

Guiyang Art Center Hotel, Signature Collection

Guiyang City is located in the central part of Guizhou Province, on the north bank of the Nanming River. It has an advantageous geographical location and is known for its pleasant warm climate. Guiyang is often referred to as "China's summer resort". It is one of China's fastest-growing cities, a leading tourist hotspot, and a popular destination for luxury travelers at home and abroad.

"As one of the most important hotel markets in the world, China is the ideal place for Accor to launch our newest luxury brand. We are honored to work with our trusted partner HLC Group on this landmark project. HLC is The leader of a respected company in Guizhou Province, recognized as one of China’s top private companies; we are very pleased to work with them to turn our shared vision of the new Emblems Collection hotel in Guiyang into reality," said Accor Greater China Chief Executive Officer Gary Rosen said. "This magnificent and mysterious property has long attracted the attention of residents and tourists in Guiyang. The Emblems Collection will bring a fresh, modern expression of luxury life to this iconic landmark, and set our hospitality and style for this brand. It expands to other markets around the world with high standards."

The brand new Emblems Collection hotel has 64 extraordinary suites and two gorgeous banquet halls, and its atmosphere, grandeur, style and innovation are exciting. Whether enjoying the tranquility of the swimming pool, spa and fitness area, or the social hustle and bustle of one of the hotel’s exquisite and stylish bars, lounges and restaurants, Guiyang Art Center Hotel, Emblems Collection will surely become one of the most popular hotels in the provincial capital of Guizhou city.

Accor plans to increase the number of hotels in this series to 60 by 2030. Therefore, Accor is actively looking for new hotels in target destinations around the world to become part of the Emblems Collection. Paris and Prague are two major cities where luxury heritage hotels may be candidates for Emblems Collection Heritage or Emblems Collection Signature. Other potential growth target cities include London, Amsterdam, Berlin, Madrid, Marrakech, Cairo, Amman, Doha, Moscow, Bangkok, Seoul, Sydney, Montreal, New York, Havana, Cartagena, Santiago, Buenos Ellis, Montevideo and Santiago, among them. For Emblems Collection Retreat, shortlisted destinations include Tuscany, Mykonos, Bodrum, Algarve, Bali, Australia’s Gold Coast and Mexico’s Riviera Maya.

About Accor Accor is the world's leading hotel group, with more than 5,200 hotels and more than 10,000 dining establishments in 110 countries. The group has one of the most diverse and complete hotel ecosystems in the industry, including more than 40 luxury, high-end, medium and budget hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge Service, -work space, etc. Accor's unparalleled position in lifestyle hotels (one of the fastest growing categories in the industry) is led by Ennismore, a creative hotel company with a portfolio of global entrepreneurial and founder brands, with goals as the core. Accor has an unparalleled unique brand portfolio, with approximately 260,000 team members worldwide. 68 million members benefit from the company's comprehensive loyalty program-ALL-Accor Live Limitless-a daily life companion that provides various rewards, services and experiences. Through its Planet 21-Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund programs, the group focuses on driving positive actions through business ethics, responsible tourism, environmental sustainability, community participation, diversity and inclusion. Accor SA was founded in 1967, is headquartered in France, and is publicly listed on the Paris Euronext Stock Exchange (ISIN code: FR0000120404) and the U.S. OTC market (Stock code: ACCYY). For more information, please visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.

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