Blue Apron Retail and Food Services December 3, 2021
New York — Blue Apron (NYSE: APRN) recipes are now available on Amazon Alexa, making it easier for you to cook at home and explore more delicious food. Customers can use hands-free instructions on Alexa-enabled devices to prepare their Blue Apron two and four recipes. In addition, individuals with Echo Show equipment can choose to order selected Blue Apron meal packs without subscription.
"We will continue to add more product flexibility to meet customers' diverse cooking interests and desire for unique flavors. Through this cooperation, Alexa customers in the United States can now prepare our products in a new and convenient way. Delicious recipes," said Dani Simpson, Chief Marketing Officer of Blue Apron. "This is just the beginning of our partnership with Alexa, as we look forward to expanding this partnership in 2022."
Blue Apron continues to seek ways to bring more convenience and ease to the customer's cooking experience, and the cooperation with Alexa helps to expand these efforts. The ready-to-cook function on Alexa-enabled devices allows customers to follow step-by-step recipe instructions and choose to set the speed for a seamless cooking experience.
In addition, a selection of meal packs can be ordered every week, which contains a variety of Blue Apron favorites, including their health products, quick and easy family recipes, butcher packs, meal preparation, etc.
"Our current collaboration with Alexa and our plans to expand our partnership in 2022 are part of our efforts to significantly increase customer connections, and we expect this to be a key factor in increasing our engagement and retention rates," Simpson Continue to say.
The collaboration with Alexa is part of Blue Apron's plan to double its number of partners in 2022, while continuing to invest in existing brands and acquiring partners.
To learn more about the benefits of cooking Blue Apron with Alexa, visit cook.ba/amazonalexa.
About Blue Apron Blue Apron's vision is to "live better through better food". Blue Apron was launched in 2012 to provide fresh, chef-designed recipes, enabling home chefs to embrace their curiosity in cooking and challenge their abilities to see how cooking-quality food can make a difference in their lives. Blue Apron’s mission is to inspire discovery, connection, and happiness through cooking, and is constantly committed to bringing incredible recipes to customers while minimizing carbon footprint, reducing food waste, and promoting diversity and inclusiveness.
Forward-Looking Statements This press release includes statements regarding Blue Apron Holdings, Inc. and its future expectations, plans, and prospects that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. For this reason, any statements contained herein that are not statements of historical facts may be considered forward-looking statements. In some cases, you can pass "may", "should", "expected", "plan", "forecast", "expected", "may", "intended", "target", "project", "Consider," "believe," "estimate," "forecast," "potential," or "continue", or the negation of these terms or other similar expressions. These forward-looking statements of Blue Apron are primarily based on its views on future events and financial trends Current expectations and forecasts, which it believes may affect its business, financial condition and operating results. These forward-looking statements are only issued on the date of this press release and are subject to many risks, uncertainties and assumptions, including but not Limited to the company doubling its partnership in 2022 and continuing to invest in current brands and acquired capabilities partners as part of its efforts to substantially increase its customer contacts and increase customer engagement and retention; the company’s capabilities, Including the time and extent to successfully support the acceleration and execution of its growth strategy (including the ability to successfully increase marketing and technical improvements on the company’s planned timeline), attract new customers and retain existing customers in a cost-effective manner, including Its ability to maintain its growth strategy and any increase in demand caused by the COVID-19 (coronavirus) pandemic, as well as its ability to continue to expand the supply of direct-to-consumer products and implement operational efficiency practices; consumer behavior changes that may lead to a decline in demand, Including the COVID-19 pandemic's continued weakening of consumer behavior such as travel and dining out; the ability to maintain and enhance brand value and reputation; overall changes in consumer tastes and preferences or consumer spending, including inflation or other negative economics Factors, whether due to the COVID-19 pandemic or other reasons; its ability to comply with revised or new laws and regulations applicable to its business or the impact that such compliance may have on its business; obtaining and maintaining intellectual property protection Ability; and the company’s annual report on Form 10-K for the year ended December 31, 2020, and the company’s quarterly report on Form 10-Q for the quarter ended March 31, submitted to the US Securities and Exchange Commission on February 23, 2021 Other risks that are more fully described, the company filed with the US Securities and Exchange Commission on May 6, 2021, and the company filed with the US Securities and Exchange Commission on August 3, 2021, on Form 10-Q for the quarter ended June 30, 2021. Report, the quarterly report on Form 10-Q for the quarter ended September 30, 2021, and was submitted to the SEC on November 9, 2021, as well as other documents that the company may submit to the SEC in the future. The company is not liable for new information or future events. Or for other reasons to update any forward-looking statements contained in this press release.
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