HSM-CORDURA Cooperation Empowers Women's Workwear

2021-11-24 02:13:26 By : Mr. Spencer Tang

INVISTA’s CORDURA brand demonstrated its support for the evolution of women’s workwear, showcased collaborations with brands such as Dickies, Dovetail and Crafter series, and introduced inspiring young workwear designer Stina Peters.

Stina Peters' "Workwear Couture" uses CORDURA fabric to create a fresh style

Stina is collaborating with CORDURA Advanced Fabrics to introduce young designs and inspiring concepts into today's women's workwear.

Stina is the finalist of the Engelbert Strauss Special Award Workwear Fashion at Frankfurt Fashion Week. She chose CORDURA because she felt that this fabric combines strength, durability, versatility and sustainability at a high level. 

She explained: “One of the most important aspects is the longevity of the fabric. CORDURA fabrics have inherent durability, which makes my workwear design more sustainable. In today’s market, I see very little physical fitness. The choice of women's clothing for labor. It is very important to me to promote the future of women's workwear, because personal safety at work starts with functional and flexible suitable clothing. I like to work with brands to allow employees to make the most of their clothing."

Stina's design example can be seen here

Dickies and CORDURA join forces to create women's high-performance workwear

CORDURA Advanced Fabrics and global workwear brand Dickies have joined hands to launch a new Performance Workwear series for female craftsmen, whose products are designed to provide durability, all-day warmth, comfort and unrestricted exercise

Women's performance overalls tights provide maximum comfort and range of motion. The CORDURA fabric knee and back patch are reinforced with DWR trim to provide additional integrity and protection to these sturdy leggings. Women's universal FLEX trousers-a version of the brand's popular universal FLEX trousers, designed specifically for women-made of Dickies FLEX fabric, and also reinforced with abrasion-resistant CORDURA® brand fabric on high wear areas such as knees. To increase protection and durability.

"Whether you are fighting against the severe weather on the farm, or fighting high temperatures and dust on site and in the workshop, you will be protected. From UV, wind and reflective materials, to DWR (durable waterproof) and AWT (advanced Waterproof technology). Dickies Temp-iQ ensures heat and moisture regulation, and CORDURA fabrics and other materials enhance the toughness of clothing in the right place," said Kevin Penney, Dickies Europe, Middle East and Africa brand marketing manager.

For more information about Dickies workwear and the new women's collection, please visit: www.dickieslife.com

Crafter Collection chooses CORDURA fabrics to completely change the fit of women's work clothes. When looking for innovative fabrics with durability and elasticity, Crafter Collection discovered CORDURA; as an innovative leader in the production of advanced fabrics, it is known for its strength and durability.

Cooperating with CORDURA to develop all three women's industrial apparel products, Crafter Collection chose two different CORDURA technologies. Crafter women's overalls are made of CORDURA NYCO fabric and enhanced with Sapphire Mills MoveX technology. The Crafter women's multi-pocket vest and Crafter women's tool pants use MoveX technology and CORDURA reinforcement technology in the main stress areas.

Ashleigh Condliffe, Head of Crafter, commented: "The launch of Crafter Collection is a study of women's workwear, and finally found a real gap in the market. We found that there is a real lack of high-quality female workwear that not only fits but also is very durable. We hope to provide women with a good one. The series of durable high-quality key items can meet the daily needs of industry professionals. As a master of multi-functional durable fabrics, I believe CORDURA️ is the perfect fabric choice for the original Crafter series."

For more information about Crafter Collection, please visit www.craftercollection.com

A new selection of work pants from Dovetail, an American female workwear expert

With the development of Artistic Milliners' Supercharged Noir CORDURA Denim, the denim companies of the future: Dovetail, Artistic Milliners, and CORDURA can collaborate to provide tough, sustainable work pants—just like the women wearing them. This collaboration marks the first appearance of Dovetail Maven and Britt models supported by Noir "No Fade Black" CORDURA Denim.

For women, for women, for women, Dovetail Workwear is not only a young company, but also the largest specialized female workwear company in the northern hemisphere. Dovetail Workwear in Portland, Oregon produces all-season, all-purpose, practical clothing that can stand the test of work. In their own words, work clothes are: "suitable for work and competent for any job" "just like women," said co-founder Sara DeLuca, who described how it all started:

"We create radical pieces as needed. Women tell us what they want, and we start from there. Our latest Maven and Britt style pants are designed with "No Fade Black" CORDURA Denim, which comes from the requirements of our most die-hard customers. They asked for trousers that were as strong as possible. At the same time, we received requests from some women for a pair of non-fading black trousers, who played difficult roles in road shows, theater technicians and film crews. The strength of these trousers It is four times that of ordinary cotton denim and has a comfortable stretch. The use of soft wood Lenzing Tencel brand modal fiber also has inherent long-lasting softness. These fibers come from mixed sustainable wood sources, which is very important because it can Continuity is now a key factor for our customers."

For more information, please visit www.dovetailworkwear.com

For more information, please visit www.CORDURA.com and www.INVISTA.com